SEO & GEO for existing websites
Get found: on Google and in AI answers.
More and more people no longer ask only a search engine, but ChatGPT, Perplexity or Google AI Overviews. With SEO and Generative Engine Optimization (GEO) we make sure your existing website shows up there: as a result, as a source and as a recommendation.
Why this matters now
Search is changing. And so is the path to your website.
Search used to deliver a list of links. Today it often delivers a finished answer. AI assistants and the AI summaries in Google Search combine information from several sources and mention only a few providers or websites.
For companies this means: a good ranking alone is no longer enough. What also matters is whether an AI understands your content, trusts it and mentions you in its answer. If you do not appear there, potential customers simply will not notice you.
In a nutshell
What is GEO, Generative Engine Optimization?
GEO covers all measures that help AI systems find, understand and trust the content of your website, and mention it in their answers or link to it as a source.
GEO does not replace SEO, it builds on it: a technically sound, fast and well-structured website is the foundation for both. The difference lies in the goal and in the signals that matter.
| Classic SEO | GEO | |
|---|---|---|
| Goal | A good position in search engine results | Being mentioned, cited or recommended in AI-generated answers |
| Where it works | Google, Bing and other search engines | ChatGPT, Perplexity, Google AI Overviews and other AI assistants |
| What matters | Technology, keywords, content, links | Additionally: clear, quotable statements, unambiguous entities, structured data, evidence and trust signals |
| Outcome | Visitors click on your result | Your company appears in the answer, often before anyone visits a website |
What GEO does for your website
Visibility where decisions are prepared today.
Present in AI answers
Your company is mentioned when people ask an AI for providers, solutions or recommendations in your field.
Trust through citation
When your website is linked as a source, you are seen as an expert before the first contact even happens.
Better-prepared enquiries
People who come to you via an AI recommendation have usually done their research and know what they are looking for.
SEO benefits too
Clear content, clean technology and structured data also improve your position in classic search.
Accessible to people and machines
Semantic, accessible HTML helps screen readers and AI systems alike to capture your content correctly.
Ready for what comes next
A well-structured, unambiguous website stays understandable even as search systems keep changing.
How GEO is implemented on a website
Six levers that make your website understandable to AI systems.
01 Quotable content
- Short Answer Block: the core answer in two to three sentences directly below the heading, details afterwards
- Your audience's questions as subheadings
- Short, self-contained paragraphs, lists and tables
- Concrete statements instead of generic marketing language
02 Structured data
- Schema.org markup for organisation, services, location, articles and FAQ
- Machine-readable information instead of plain body text
- Validation and maintenance with every content change
03 Unambiguous entities
- Name, address, services and contacts consistent everywhere
- Alignment of website, Google Business Profile and directories
- Clear attribution: who offers what, for whom, where?
04 Technical access for AI crawlers
- Deliberate rules in
robots.txt, e.g. for GPTBot, OAI-SearchBot, PerplexityBot or Google-Extended - Content delivered in the HTML, not loaded later via JavaScript
- Fast loading times and a clean page structure
- Optionally an
llms.txtas a compact guide for language models
05 Evidence & trust signals
- Make case studies, authors and qualifications visible
- Cite sources and facts transparently
- Build mentions on other relevant websites
06 Up-to-dateness
- Review and update content regularly
- Show the date of the last update
- Clean up outdated or duplicate pages
Example: structured data
This is what a simple Schema.org markup for a service page looks like. Invisible to visitors, but a clear description for search engines and AI systems: who offers what, and where?
We use these measures on eyeworkers.de ourselves, including structured data, AI crawler rules and llms.txt.
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Your service",
"provider": {
"@type": "Organization",
"name": "Your company",
"address": "Street, postcode city"
},
"areaServed": "DACH"
}Our approach
Four steps from status check to lasting visibility.
Analysis of the current state
We review your existing website for technology, content, structured data and accessibility for search engines and AI crawlers. We also look at how your company currently appears in search and in AI answers.
Result: documented status quo
Recommendations for improvement
From the analysis we derive concrete measures and prioritise them by impact and effort. So you know exactly what is worth doing and where to start.
Result: prioritised action plan
Hands-on implementation
We implement the measures in your website: technical fixes, structured data, revised content and settings for AI crawlers. If you prefer, we can also support your team with individual points only.
Result: optimised website
Monitoring & optimisation
We track rankings, visibility and mentions in AI answers, evaluate the development regularly and adjust the measures. Search systems and AI models keep changing, after all.
Result: continuous improvement
A first impression in minutes
How well is your website set up for SEO and GEO?
Check your site free of charge and with no obligation using our website check for SEO, GEO, accessibility and best practices, with concrete recommendations as a PDF report. For an in-depth analysis, simply get in touch with us.
You receive your personal check link by email. A free service by eyeworkers GmbH.
Frequently asked questions
SEO & GEO in brief.
What is GEO?
GEO stands for Generative Engine Optimization. It covers all measures that help AI systems such as ChatGPT, Perplexity or Google AI Overviews understand a website's content, rate it as trustworthy and mention it in their answers or link to it as a source.
Does GEO replace classic search engine optimization?
No. GEO builds on SEO: a technically sound, fast and well-structured website is the foundation for both. GEO adds measures aimed specifically at the way AI systems work.
Does my website need to be rebuilt?
Usually not. Many measures can be implemented in your existing website, such as structured data, revised content, technical fixes or adjustments for AI crawlers. The analysis shows whether a relaunch makes sense.
Which systems do you work with?
Our focus is on TYPO3 and WordPress. The analysis and recommendations are system-independent, though. In the initial call we clarify whether we can take on the implementation in your system.
When will I see results?
Technical fixes often take effect sooner. Improvements in rankings and mentions in AI answers take time, because search engines and AI systems first need to re-crawl and re-evaluate your content. That is why ongoing monitoring is a fixed part of our approach.
No-obligation enquiry
How visible is your website in search and AI?
Tell us the address of your website. We will get in touch for a free initial call and discuss where you stand today and which steps are worthwhile for you.
- Free initial call
- Honest assessment of your current state
- Concrete next steps instead of a standard package
Prefer email? kontakt@eyeworkers.de
Thank you!
Your enquiry is on its way.
We usually get back to you within one business day.