Servicestelle Weiterbildungsagenturen (SWBA).

The project.

The Servicestelle Weiterbildungsagenturen (SWBA) is the central point of contact for continuing-education agencies across Germany. It brings regional stakeholders together, supports the development and expansion of networks, and provides a platform for information, knowledge transfer and networking in continuing vocational education. The SWBA is an initiative implemented by the Federal Institute for Vocational Education and Training (BIBB).

Our task was to create a visual identity that makes the affiliation with the BIBB clear while presenting itself as a distinct entity. On this basis, we developed a website as well as templates for various media.

Corporate design & logo development

For the SWBA's first independent brand presence, we developed a modern corporate design, starting with a logo combining word and image to visualize its core tasks of advising and networking. We then rolled the visual identity out across analog media such as business stationery, roll-ups, and templates for posters and flyers. For the digital sphere, in addition to the web design, we created flexible templates for social media and PowerPoint presentations.

TYPO3 website

We implemented the SWBA's first independent online presence with the content management system TYPO3. The website offers structured information and interactive elements — including a map with a nationwide overview of all regional continuing-education agencies already collaborating in local networks. The technical implementation follows a responsive, accessible design in line with BITV 2.0.